Strategic Marketing Plan for Selling Homes

Early in our real estate career we were taught there were a few unique marketing activities that, when completed, would bring prospective home buyers to houses we were selling. This would then increase the percentage of getting a house sold fast and for the most money - ofcourse this was also the goal of the seller, to obtain the highest price for their asset. We also learn there were other marketing activities that were just a waste of time and money.

While most real estate agent still use the "shotgun approach" - let's just throw enough and see what sticks - we went on a quest for a focused, lazer-beam, marketing strategy that would produce results; and we found it! It took us over 10 years of reading marketing books, interviewing over 200 real estate Top Producers in the nation, and personal interviews with top real estate leaders to develop the strategic systems you are about to see.

So here it is. If we can agree to work together in the sale of your home, our Marketing Team will implement the following proactive marketing activities. Please wait a few seconds for the presentation to load.

HERE IS A MORE DETAILED LIST OF SOME OF OUR
STRATEGIC PROACTIVE ACTIVITIES.

1. Take over 100 marketing photos of the home.
2. Record a video of the home's amenities
3. Create a marketing video of your home
4. Submit video to Social Media and YouTube, Facebook
5. Insert home into MLX and implement IDX capabilities
6. Insert home into www.REALTOR.com
7. Insert home into www.REMAX.com
8. Populate the listing to over 200 different web sites
9. Install For Sale sign in the yard
10. Install web site rider on the sign
11. Install IVR rider on the sign
12. Create Home Brochures with home's amenity
13. Install Home Brochures display on tard sign
14. Home in Top Producer web program for desimenation
15. Update Hot Sheet and give all RE/MAX Associates
16. Insert home into www.alndee.com
17. Install Directional Signs (where permitted)
18. Record message of home into IVR
19. Activate Interactive Voice Response (IVR) system
20. Add to Al & Dee Multilingual Magazine
21. Show home to Team Members
22. Hold a REALTORS only Open House
23. Hold Tour of Homes for consumer
24. Insert into www.homefeedback.com
25. Give Seller feedback every week
26. Install electronic SUPRA key on front door
27. Order Home Warranty (if requested)
28. Prepare Above the Crowd Selling Package
29. Prepare Buyer's Job-Loss Protection Package
30. Insert home into Craig's List
31. Give access to Seller to Top Producer program
32. Write and post Blog on the home
33. Include home in Sunday Morning Coffee with Al & Dee
34. Contact prospective buyers team now has
35. Submit home to Yahoo and Google
36. Telephone all neighbors
37. Deliver Home Brochure to neighbors
38. Mass-mail "Just Listed" postcard
39. Deliver magazine to distribution points
40. Order Lowe's coupon for Seller

41. Telephone all REALTORS with similar listings
42. Produce and give Seller 20 Home Business Card
43. Send Seller survey - how are we doing
44. Mail Seller "How To Stage Your Home For Dale"
45. Home Brochure delivered to Keesler AFB Housing
46. Home Brochure mailed to Casino Human Resources
47. Team completes 10-10-20 in neighborhood
48. Mail real estate information to Seller every week
49. After 30 days of listing review marketing
50. Send Seller Monthly Market Update
51. Mail Seller every 30-days copies of marketing pieces
52. RE/MAX Assoc. learn of home during Staff Meeting
53. Call he 20% of REALTORS selling 80% of the homes
54. Insert home into RE/MAX LeadStreet
55. Help Seller stage the home if necessary
56. Contact RE/MAX Corporate Relocation office
57. Move For Sale yard sign every 2-weeks
58. Mail Home Brochure to all of our Past Clients
59. Insert home in Interconnected Home Brochures
60. Add home video to Wellcomemat.com for viewing
61. Insert Virtual Tour in MLX
62. Link of home video to prospective buyers
63. Discuss marketing strategies with Seller
64. Second-time mass-mail "Just Listed" card
65. Conduct second-time Tour of Homes
66. Conduct Salability Checklist with Team
67. Team discusses marketing strategy
68. Home's info added to company's Fax Cover Sheet
69. Contact Renters if within monthly mortgage
70. Client Care Coordinator checks homes weekly
71. Restock Home Brochures as needed
72. REALTORS with similar listings are contacted
73. Discuss marketing strategy with Seller
74. Order Termite Inspection
75. Complete Lien and Title search
76. Order septic and well inspections
77. Obtain copy of neighborhood covenants
78. Order tax pay-off
79. Order survey (if required)
80. Order home inspection report

As you review our marketing approach, you'll begin to understand that all REALTORS are not alike. Over the years. we've built our business and reputation in doing the very best for our clients. It doesn't matter whether it's a "Buyer's Market" or a "Seller's Market"... there always fierce competition among the houses on the market for thise ever-so-few qualified buyers.

There are still more than 245 additional administrative activities we have to complete to process your listing. And over 65 After Contract activities our Closing Coordinator performs to get your home from Under Contract to the closing table... and where you pick-up the proceeds of your home equity.

If you are interviewing agents to get your home sold, do you want a "solo" agent that may do half of the marketing activities described here AND also has to work with buyers showing them home? Or do you see the benefits of working with a group of real estate specialist for each facet of your home's sale?

Contact The Al & Dee Real Estate Group at (228) 374-0002 if you have any questions or if you are ready to start packing!

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Al & Dee Allegue, ABR, ABRM, CRB, CRS, GRI, SRES, SRS
The Al & Dee Real Estate Group
RE/MAX by the Gulf
770 Water Street
Biloxi, MS 39530
Office: 228.374.0002
Fax: 228.436.0414
Team Direct Line: 228.374.0002
Email: Al@alndee.com
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